How Our Socially Seri Line Came to Life

Way back when we first started dreaming about opening a brick-and-mortar shop, we had this big idea: we wanted to create our own products—things that felt like us—while also selling all the brands we know, love, and have been working with for years.

Naturally, one of the first questions was: What should our first product even be?
The answer wasn’t just one thing. Since tableware is such a huge part of what we do, we knew we had to start there—with custom napkins and reusable cups. Custom napkins are something we’ve actually been doing for years for our private clients, and they always add that extra-special touch to any party.

Seri, being super in tune with the PVB community, knew right away that one thing people here love is repping where they’re from. So that sparked our first Socially Seri collection—fun, locally-inspired products that celebrate the Nocatee town and vibe.

We teamed up with our brand designer to create a look that matched our store’s colorful, playful energy and would mix and match perfectly with all the other party goods we carry.

Then came the trucker hats (because let’s be honest, we’re all obsessed). We wanted to create ones that our customers would actually wear every day—nothing too over-the-top, just cute, beachy, and fun. Phrases like “Surf” and “Salty” were a no-brainer since we’re so close to the beach.

Our latest drop? Milestone tableware! This one’s been a long time coming—so many of you have asked for it. And as someone who just hit the big 3-0, let me tell you: finding cute, non-cheesy birthday stuff that doesn’t feel like it came straight from Amazon is hard. So we made it instead!

And honestly, this is just the beginning. We’ve got so much more coming soon—new designs, fresh drops, all the things. Keep an eye out for what’s next, and if you haven’t checked out our current collection, what are you waiting for? Click here to see our entire Socially Seri line and be sure to join our VIP Facebook group to be first to hear about special offers and product launches!